In a period where in the italian music, the 80s are back.
we decided to launch the app with a strong commercial
and rewrite one of the most iconic Italian songs:
Donatella Rettore's "Splendido Splendente"
in a more Wallapop style talking about finding
in every place something that can be valuable to sell.
T V C C O M M E R C I A L
S U B J E C T # 2
S U B J E C T # 3
R E A C T I O N S
The song was such a hit that
people couldn't stop singing it and ask
on social media for new songs.
people couldn't stop singing it and ask
on social media for new songs.
This even led to a natural collaboration
with a young artist and Donatella Rettore
to create an album and a new version
of 'Splendido Splendente'.
