For the launch of the sunglasses by Movitra Spectacles,
we literally re-invented the brand: new product,
positioning, OOH, website and social media.
We created two extremely exclusive eyewear designs.
"The first ever unscratchable eyewear
thanks to their patented folding mechanism."
"Impossible is something never before seen -
something that appears to be unachievable
and for this reason, becomes even
more desirable."
1_ PRODUCT VIDEO .
2_ KEY VISUAL .
Aligned with the online repositioning, the PRESS
& OOH campaign advertised the Error 404 models
with an impossible visual twist.
3_ SOCIAL .
We also activated influencers with elite codes
to obtain the sunglasses further increasing user
engagement and a lot of digital contents with
strong visuals to explaining functionality
and the benefits of this fantastic product.
4_ THE WEBSITE .
