"We Love Places" a brand positioning to
talks about a new way of traveling and living in cities.
Each person lives the cities in a different
and unique way, like falling in love with a person.
It does not matter so much destiny
if not the way in which we live it.
VÂ IÂ DÂ EÂ OÂ Â CÂ AÂ SÂ EÂ
Then, Vueling fell in love so much that it
wanted to refresh the visual identity and
make the heart the brand icon.
And a new cool summer commercial based on WLP.
FÂ AÂ LÂ LÂ Â IÂ NÂ Â LÂ OÂ VÂ E
WÂ IÂ TÂ HÂ Â SÂ UÂ MÂ MÂ EÂ R
Finally a commercial of WLP 2.0 with the concept
IÂ T 'Â SÂ Â AÂ Â MÂ AÂ TÂ CÂ H
